P.A.V.E Program Series: Arts Entrepreneurs to Speak ASU Tempe Campus
Digital filmmaker Jon Reiss and musician David Cutler slated for free talks on ASU campus
Where: Lyceum Theatre, 901. S. Forest Mall, ASU Tempe campus.
When: Feb. 21 and March 26 at 4:30 p.m.
Cost: Free and open to the public.
Public Contact: School of Theatre and Film. 480.965.5337
For more information: ASU p.a.v.e. initiative
Who: The ASU Herberger Institute School of Theatre and Film p.a.v.e program in arts entrepreneurship will bring digital filmmaker Jon Reiss and musician David Cutler to campus this spring to explore marketing and distribution in the arts.
What: Named one of the 10 Digital Directors to Watch by Daily Variety, Jon Reiss’s talk on Feb. 21 is titled, “Thinking Outside the Box Office.” Reiss is director of the documentary feature film Bomb It, which explores the world of graffiti art. His experiences with marketing his film became the inspiration for his book, Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era, a step-by-step guide for filmmakers to distribute and market their own work. He is also co-author of Selling Your Film Without Selling Your Soul with The Film Collaborative and Sheri Chandler. Previous feature films include Better Living Through Circuitry, a glimpse into the rave culture, and Cleopatra’s Second Husband, a psychological drama. Reiss has also directed videos for Nine Inch Nails, The Black Crowes, Danzig, Slayer, and the Kottonmouth Kings. Reiss’s Happiness in Slavery video for Nine Inch Nails won awards at the Chicago and San Francisco film festivals and was voted Top Ten by the Village Voice Critics Poll for Best Music Video.
“Managing the Savvy Artist’s Career” is the title of the talk by David Cutler, musician and leader in arts entrepreneurship training, on Marh 26. Cutler’s book, The Savvy Musician, is designed to help musicians take control of their careers, providing guidance in “building a career, earning a living, and making a difference.” It examines critical elements often overlooked or misunderstood by musicians, according to Cutler, such as entrepreneurship, product development, branding, marketing, networking, the new recording paradigm, personal finance, funding, relevance, and legacy. The book was heralded by Jeffrey Zeigler of the Kronos Quartet as, “Hands down, the most valuable resource available for aspiring musicians.” For the ASU audience, Cutler expands his approach to include all of the arts disciplines. Cutler balances a varied career as a jazz and classical composer, pianist, arranger, educator, conductor, collaborator, concert producer, author, blogger, consultant, and speaker. He teaches at Duquesne University, where he also serves as the Coordinator of Music Entrepreneurship Studies.
Both talks are free and open to the public; refreshments will be served.
