The Choice is Art

Exposure to the Arts means
Higher SAT Scores

Exposure to the Arts means
Increased School Attendance

Exposure to the Arts means
Lower Dropout Rates

Robert Booker: The Choice is Art

Robert Booker, Executive Director of the Arizona Commission on the Arts

Did You Know?

Students who participate in the arts, both in school and after school, demonstrate improved academic performance. – Dr. James S. Catterall, UCLA, 1997.

Arizona schools, on average, spend less than half a penny a day per student on arts supplies. – Arizona Arts Education Census Project, 2010.

75% of Arizona schools participate in arts-based field trips. – Arizona Arts Education Census Project, 2010.

More Arizona high school students are enrolled in dance classes than in band, orchestra or theatre. – Arizona Arts Education Census Project, 2010.

Arts participants develop strength, resiliency and self-image allowing them to participate in society on healthy terms. – Robert K. Ross, M.D., The Power of Art: Pathways to Healthy Youth Development, 2006.

Among 11 subjects offered in high school, superintendents rank arts activities in the top 4 that are most likely to develop creativity. – Ready to Innovate, 2008.

87% of Arizona schools offer at least one arts class. – Arizona Arts Education Census Project, 2010.

“To prepare our children for the creative economy they need a comprehensive education.” – The Flight of the Creative Class: The New Global Competition for Talent, Richard Florida, 2005

The Choice is Art Campaign

Choice image

Aligned and embedded within the Arts Commission’s strategic plan, The Choice is Art is a 4-year promotional campaign for the arts in Arizona, meant to:

  • Advance the cultural conversation in Arizona,
  • Grow public understanding about the broad-spectrum benefits of arts programs and increase arts participation in Arizona communities, and
  • Fortify a privately-held arts endowment whose funds can be utilized in support of statewide arts programs. This endowment, Arizona ArtShare, was established in 1996 and is held by the Arizona Community Foundation.

The Choice is Art’s first focus is the importance of access to arts education. Over four years the campaign will evolve to address the following: the significant contributions of Arizona artists and arts professionals, the positive impact of the arts on community health and livability, the broad economic impact of the arts and culture sector, and the singular role of the arts in promoting cultural understanding.

See Campaign Images.

Discover Campaign Spokespeople, Ambassadors and Sponsors.

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