The Choice is Art

Exposure to the Arts means
Higher SAT Scores

Exposure to the Arts means
Increased School Attendance

Exposure to the Arts means
Lower Dropout Rates

Robert Booker: The Choice is Art

Robert Booker, Executive Director of the Arizona Commission on the Arts

Did You Know?

Students receiving arts-based instruction for at least 3 hours on 3 days of each week are 4 times more likely to be recognized for academic achievement. – Dr. Shirley Brice Heath, Stanford University, 1998.

Arizona schools, on average, spend less than half a penny a day per student on arts supplies. – Arizona Arts Education Census Project, 2010.

Arts participants are more likely to show improvement in attitudes toward school, self-esteem and self-efficacy than non-participating youth. – YouthARTS Development Project, Department of Justice, 2000.

Students receiving arts-based instruction for at least 3 hours on 3 days of each week are 3 times more likely to be elected to class leadership positions. – Dr. Shirley Brice Heath, Stanford University, 1998.

Students receiving arts-based instruction for at least 3 hours on 3 days of each week are 4 times more likely to win awards for writing essays or poems. – Dr. Shirley Brice Heath, Stanford University, 1998.

85% of business executives indicate they have difficulty recruiting creative individuals.  The demand for creative thinkers increases as firms pursue innovation. – Ready to Innovate, 2008.

For young people, quality high school speech/theatre programming develops empathy and emotional intelligence through adulthood. – McCammon and Saldaña, Lifelong Impact, 2010.

Employers rate “creativity/innovation” among the top 5 skills required of employees, and rank finding employees who possess those skills among their top challenges. – Ready to Innovate, 2008.

The Choice is Art Campaign

Choice image

Aligned and embedded within the Arts Commission’s strategic plan, The Choice is Art is a 4-year promotional campaign for the arts in Arizona, meant to:

  • Advance the cultural conversation in Arizona,
  • Grow public understanding about the broad-spectrum benefits of arts programs and increase arts participation in Arizona communities, and
  • Fortify a privately-held arts endowment whose funds can be utilized in support of statewide arts programs. This endowment, Arizona ArtShare, was established in 1996 and is held by the Arizona Community Foundation.

The Choice is Art’s first focus is the importance of access to arts education. Over four years the campaign will evolve to address the following: the significant contributions of Arizona artists and arts professionals, the positive impact of the arts on community health and livability, the broad economic impact of the arts and culture sector, and the singular role of the arts in promoting cultural understanding.

See Campaign Images.

Discover Campaign Spokespeople, Ambassadors and Sponsors.

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